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Kellogg Caves In: Vows to Reform Kid-targeted Marketing
June 14, 2007 · 6 Comments
Categories: business · economy · food · health · money · perspective
6 responses so far ↓
Miss Behaving // June 14, 2007 at 9:52 am |
“It is a big change,” Mr. Mackey [Kellogs's president and chief executive] said. “Where we can make the changes without negatively impacting the taste of the product, we will.”
Do you think this means, that if they remove all those ingredients that start with ‘hydro’ or end with ‘-nitrate’ or ‘-crose’ tc and the end product doesn’taste like boiled cardboard, then they willdo it?
realityonastick // June 14, 2007 at 11:06 am |
I doubt that they’ll do much in the way of changing ingredients, but it’s important that they are willing to rethink their ‘marketing to impressionable young minds’ strategy–even if they were pressured into the decision.
Now if we could just get the fast food chains to knock it off, we’ll be making some real progress.
rob // June 17, 2007 at 1:52 am |
steve, i never realised you modeled for the front of a cornflakes box. is that why you used that picture? you vain boots!
realityonastick // June 19, 2007 at 10:10 am |
lol@ “you vain boots!”
Where do you come up with this stuff Mr. Roba-to? Classic! It’s like you’re a 65 year old woman trapped inside a scrawny, balding 30-year old’s body;-)
rob // June 19, 2007 at 3:26 pm |
I’m bringing back boots as a term of gentle mockery. This is something that, as an obsessive, over competitive English teacher, you should look at. We don’t need all these new fangled words. Whatever happened to scrofulous, niggardly and beelzebubbly? OK, I made the last one up but seriously, we’re reducing our vocabulary to reprehensible little acronyms like lol, brb, rofl, etc. These, in no uncertain terms, make me want to batter the user with a chair. Steve, you used lol in your reply there….I’m going to have to kill you the next time I see you. And I had such high hopes for you. Also, I’m not over the moon about you saying I have an old woman inside me. She wanted to go in there ok? It was HER decision.
Anyway dude, keep up the good work. Maybe write a blog on those acronyms. I have a lot of spleen to vent on such things.
More on Kid-Targeted Marketing: Burger King Execs Ought to be Ashamed of Themselves. « REALITY ON A STICK // July 3, 2007 at 10:31 am |
[...] I also blogged about Kellog and Kid-targeted marketing here. [...]