REALITY ON A STICK

More on Kid-Targeted Marketing: Burger King Execs Ought to be Ashamed of Themselves.

July 3, 2007 · 6 Comments

Mark over at Mark Ruins Dinner dares to ask the million dollar question:

Isn't this supposed to transform?

“Isn’t this supposed to transform?”

That’s right, Have it Your Way at Burger King, except for the lame ass excuse for a toy we use to lure your kids here. That’s gonna come in the cheapest form we can hire a handicapped orphan Chinese factory worker to produce. Bastards.

Click on the link above to see the original post. Mark’s blog is a lot of fun for anyone who has kids or had a childhood or knows how to read.

Enjoy:-)

I also blogged about Kellog and Kid-targeted marketing here.

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Categories: animation · business · economics · image · manga · media · otaku · the corporation

6 responses so far ↓

  • rob // July 3, 2007 at 11:29 pm | Reply

    I think the solution is simple. Take your kid to a small, non-franchise restaurant where the food they eat is not some processed muck and buy them a proper transformer…that transforms! Sure it might be more expensive but I think we owe it to future generations to let them know from an early age that these places are bad for them, ok and that the quality of their toys quite frankly sucks! //end rant//

  • mark - in my own defense // July 4, 2007 at 12:31 pm | Reply

    Thanks for the link and for your kind words. Actually our favorite place to take the fam to eat is the locally owned Mexican restaurant. There’s nothing about these fast food chains that I like, but sometimes you’re out and you just have to eat something.

  • realityonastick // July 5, 2007 at 4:15 pm | Reply

    Hey Mark: Thanks for stopping by and joining the conversation. It’s been a while since the You’re seriously gonna eat that? post. Feels like decades ago, but it’s only been a few months. Actually, you were the first commenter ever on realityonastick:-)

    I know what you mean about fast food being inevitable sometimes. I teach at a local university a couple of mornings a week and have to hustle back to my school for afternoon classes. I can’t tell you how often I just run out of time and options. And let’s face it, sometimes we just crave high calorie food!

    Well, I’m totally jealous that you have a good Mexican restaurant nearby. I’m half-Mexican and from LA, so I have to cook every time I want to eat decent Mexican food. Gotta convince my mom to move to Japan;-)

  • rob // July 8, 2007 at 3:42 pm | Reply

    maybe burgerking (and the rest) could take a new tack as regards happy meal toys, cut out the middle man and just give one of the chinese sweat-shop kids as a prize. i’m sure they don’t eat much and this way you could get them to make whatever your kid wants and, most importantly, exercise quality control at every point in the process.

  • ZZeuSS // March 19, 2008 at 1:13 am | Reply

    Your dissin’ my possie! I would love to see you make a transforming toy for 30 cents.. If you don’t like it, get one from Hasbro Bro.. Fact is, Hasbro won’t allow Burger King to make toys that do the same thing in retail because the kids would get the dollar toy instead of a thousand dollar toy..

  • Steven Nishida // April 18, 2008 at 7:13 am | Reply

    ZZeuSS: Thanks for clearing that up Bro. Good to have somenoe here with your math skills. Still, I wonder if maybe you missed the point–I.e. if your ‘possie’ can’t make a “Transformer” that actually transforms for 30 cents, maybe they ought to steer clear of toys of that name, no?

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